Technology should solve problems, not create new ones.
Simple Tech Press is built around a straightforward idea: useful technology should be easier to understand, easier to use, and easier to put to work.
What we're building
Simple Tech Press combines focused free tools, practical technology guides, software products, and real-world consulting. The goal is not to create another giant software suite. It's to take recurring technical frustrations and turn them into clear solutions.
Why SellerPic came first
SellerPic is the first Simple Tech Press utility because it reflects the model: take a repetitive task—preparing product photos for multiple marketplaces—and reduce it to a simple browser workflow. The free version is designed to remain useful on its own, while future Pro features can add deeper editing and customization.
Who is behind it
Simple Tech Press is a Straffman Consulting project. Its consulting side draws on more than two decades of hands-on technology experience across support, networking, security, Microsoft environments, healthcare IT, cloud systems, migrations, documentation, and IT operations.
What comes next
More focused utilities, better guides, and eventually paid software where advanced features provide enough value to justify it. We intend to let actual usage—not feature wish lists—drive what gets built next.